Search results for " multiple linear regression"
showing 4 items of 4 documents
Buying Intentions Influenced by Various Determinants in Tourism
2014
Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the factors that are usually decisive in the decision making process regarding tourism services, factors that could also create the loyalty that any tourism enterprise can create through marketing.
The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
2013
To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within the decision context. Consumer researchers have increasingly begun to investigate consumer choice based on distinctions that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes. Consumers are often faced with these types of choices between hedonic and utilitarian alternatives that are at least partly driven by emotional desires rather than cold cognitive deliberations. This research approaches fac…
Study on the financial performance of companies operating in the pharmaceutical industry in romania
2016
Abstract The study aims at determining the financial performance of companies in the pharmaceutical industry between 2009 and 2014 by means of the indicator of the financial return rate, using multiple linear regressions as research method. By analysing the evolution of the share of companies in the pharmaceutical industry based on the trend of the financial rate of return, we can estimate that the number of entities that resort to supporting the financial activities from loans and liabilities is growing in the period under analysis. This is due mainly to the liquidity crisis faced by entities, as a result of the high recovery duration of debts. Also, using the multiple linear regression we…
The influence of climate change on the soil organic carbon content in Italy from 1961 to 2008
2011
Abstract Soils are the biggest carbon store in the world (1500 Gt, e.g. 1.5 × 10 21 g). The European Commission indicates the accounting of soil organic carbon (SOC) variations in space and time as the first step in the strategy for soil protection. It is indeed necessary in evaluating the risk of soil organic matter decline and soil biodiversity decline, and when evaluating the role played by soils in global CO 2 accounting. Previous maps of SOC variations in Italy did not consider the direct effect of climate. There is a marked inter-dependence between SOC and climate. SOC increases with the increase in precipitations and decreases with a rise in temperatures. It is also known that land …